Yes. Ecommerce SEO Tools are free and we also provide a lot of free tools which can help you audit your ecommerce website and figure out what you could be doing wrong and also suggest recommended actions.
We provide a “knowledge base” along with the audit results to explain to the users in layman terms what each parameter means and how it affects the ranking. So, you can understand it and connect with your web design team to discuss the changes.
Sign up for our newsletter and we would update you regularly about the latest changes in SEO techniques that you should pay attention to.
Search engines need to make sure their organic as well as paid search results are as user friendly as possible and the result contents need to be valuable and in-line with the search query. Thus as a general principle they prefer user friendly and trustworthy sites (e.g. fast sites or mobile friendly sites with no plagiarized content) and sites which are easy to comprehend by their robots to see if it has the right content (e.g. reading text processing for semantics and alt text for images).
Search engines do not explain the ranking algorithm but they do suggest the changes for site optimization and other things can be inferred from experiments.
SEO helps you rank better organically and PPC is for paid traffic. Ideally, you should balance out and invest in both for organic and inorganic traffic coming to your website.
There could be a number of reasons, please refer to your site’s audit report for more information.
There are only a few spots and everyone wants them. You can, however, put your best foot forward and make sure the users who are looking for your offerings do see your site in their top results, instead of your competitors.
SEO is a long term activity and changes take time to show effect in rankings sometimes from 4 to 6 months. New sites may take even longer than a year.
Backlinks are hyperlinks people have to your website on their website. They are like referrals people put on their website that links to your website. Say if someone liked your blog post about “23 tips to choose the best curtains” and mentioned (and hyperlinked it) on their interior decorator blog, you get a backlink. As more and more people do this, search engines will consider your site trustworthy as now people are recommending your content.
Search engines want trustworthy, good, relevant content for its users. Backlinks are a way search engines check if the site is trustable. If more and more people are referring to your content, it is likely that you have trustable and good content. There are also page authority and domain authority like factors that ensure that good trustable sites’ referrals are to be considered more trustable than the ones that are not.
Create good helpful content. People would themselves gravitate towards it. Make sure it reaches out via social media. You could also try to find broken links that are linked to competitors' pages and produce content that is better and gently ask the backlink provider if they would like to consider swapping your content in, replacing the broken link.
One of the most common ways of benchmarking performance is to compare oneself with peers or competitors. If they are selling the same product and services as you, chances are, they have the same audience to cater to, and the same problems that you are facing. Benchmarking your performance with theirs would be the most “apples to apples” comparison. You could also figure out how you can differentiate your offerings, fill the gaps in market, conquer the bigger piece of pie (market share) or create a whole new pie (market segment by analyzing the competition’s offerings, and market demand)
Just go to ecommerceseotools.com and fill in your website url and submit it. Then on the results page, you will see the option to “compare with competitor” which will ask you to fill the url of the competitors page and then give you a combined report on those same parameters.