5 Proven Tactics to Boost Your Ecommerce Growth Today

5 Proven Tactics to Boost Your Ecommerce Growth Today

2023 is here, and it's time to analyze data and assess the performance of ecommerce organizations, their tactics, and how it impacts customer behavior. Search engines and direct access to customers have become increasingly competitive, so it's even more important for businesses to understand their standing. As we look ahead to the new year, this post helps you sharpen your online marketing strategies by combining our data on the most effective tactics. From using free ecommerce seo tools to optimize your sites to audits and other things, here are some tactics you must know about.

Tactics To Boost Your Ecommerce Growth:

Focus on Mobile Traffic

Mobile devices are now driving more traffic than desktops, so it's essential to ensure your site is optimized for both search engine results pages (SERPs) and mobile users. Invest in a fully responsive, mobile-optimized website to ensure visitors get the same experience regardless of their device. Our research showed that mobile traffic is the main driver of ecommerce worldwide, regardless of the specific industry or nation. After looking at 13 common ecommerce categories, we discovered that mobile traffic exceeded desktop by nearly 46%. Mobile is undoubtedly important, yet desktop still contributes a significant amount of traffic in some industries.

Optimize Your Ecommerce Business for Mobile First Indexing

Focus your effort and resources this year on optimizing your ecommerce site for mobile users. This is because a greater proportion of traffic is now coming from mobile devices, and if your site does not meet the needs of these users, you will miss out on potential sales. Utilize mobile-first indexing to ensure that your overall site traffic and sales will increase. You can use our free ecommerce seo audit tool to search for common mistakes made on mobile websites. In fact, according to many SEO experts, mobile-first indexing is the main key, but many businesses are stumped about how to implement it.

Use the SERP Features

SERP features are gaining increasing importance as they can elevate visibility, trustworthiness, and, thus, sales. Data from SEMrush demonstrates that the top search results usually include different SERP features, with the most frequent ones being reviews, site links, carousels, and images. Our research has uncovered that the "Reviews" SERP feature is the most widespread; this is understandable considering that reviews can be a powerful tool to grow sales. They can help to quickly build trust and demonstrate value to customers.

Diversify Your Backlink Profile

When deciding which sites to prioritize in the algorithm, Google evaluates signs of quality and credibility. Having quality backlinks from high authority domains signals to Google that your content is trustworthy, thus helping you to rank higher in the SERPs. Analyzing the backlink strategies of your competing websites is a great way to build a diverse link profile for your own site. Generating quality content on your website is also a great tactic to acquire organic backlinks. Your readers and peers are likely to share your content and link back to you.

Invest in Technical SEO

Investing in technical SEO for an ecommerce business is essential for long-term success. Technical SEO helps improve the visibility of an ecommerce website in search engine results. This, in turn, can result in increased website traffic, sales, and, ultimately, growth. Technical SEO can also help improve website speed and usability, which are both important factors when it comes to ecommerce growth. Additionally, technical SEO can help ecommerce businesses improve their online reputation and ensure their website remains up to date with the latest SEO best practices.

Key Takeaway!

In conclusion, growth in the ecommerce industry is highly competitive and requires businesses to stay ahead of the curve by utilizing effective tactics. The five proven tactics outlined in this post are a great starting point to help ensure your ecommerce business's continued success in the new year. To maximize your efforts, use free ecommerce SEO tools, conduct audits, and track customer behavior, to ensure your business is at the forefront of the most up-to-date tactics and strategies.