When it comes to looking for answers, the first place many people turn to is Google. Currently, over 100 thousand searches are conducted every second on the world's most popular search engine. This means if you're trying to drive conversions and sales, it's essential to have a strong SEO strategy that helps your content to be found. To help you develop an effective SEO content writing approach, we've put together 5 top tips. This will help ensure your web traffic is as valuable as possible, helping you to increase conversions and revenue. So, let's get started
Keyword research is essential for successful search engine optimization and content creation. Without proper research, it is nearly impossible to create effective material. There are two major advantages of doing keyword research: discovering more search opportunities and boosting organic traffic, as well as finding keywords that have a higher chance of increasing conversions, sales, and revenue.
For example, identifying which keyword variation has the most search volume and equipping your web page for it can be beneficial. You can also analyze competitors’ keywords to get better suggestions. Additionally, opting for long-tail keywords with a higher potential conversion rate than short-tail or head keywords can prove to be more effective in terms of conversions.
When conducting keyword research, be mindful of the search intent behind your chosen words. If the content of your website does not match up with the intent of the search, conversion rates are likely to suffer. To avoid this, ensure that you are creating content that aligns with the search intent.
Moreover, you should identify if a keyword has an informative or commercial search intent. If you are looking to increase conversions, then it is recommended to focus on commercial keywords. On the other hand, if you are trying to get more visitors to your website, then consider targeting informative content and use free SEO tools to identify the potential search intent for your content.
Headings are an integral part of any good online content. Not only do they provide an excellent opportunity to include important keywords to drive organic traffic, but they also draw readers in and encourage them to spend more time on the page.
The more time readers spend on the page, the higher the likelihood they will see and act on your call-to-action (CTA), convert, and become a customer. Therefore, keyword phrases should also be added to headings whenever possible. If subheadings are a challenge, try turning them into questions.
It is important to add a relevant and appealing call-to-action (CTA) to each page for better conversions. A CTA usually appears at the end of a blog post, but it is not essential to follow this approach. Experiment with various positions to determine the most effective one.
Heatmap software can help to ascertain how far viewers normally scroll on the page and accordingly decide the best spot for the CTA. Remembering that the CTA should align with the initial search intent identified during keyword research is essential.
Google's recent update has further highlighted the importance of helpful and useful content for readers. The Helpful Content update states that websites with helpful content will be given priority over those with content that is not helpful when it comes to search engine rankings.
Therefore, it is essential to create content that is both helpful and relevant to increase your site's organic traffic and conversions. Focus on providing detailed, informative, and comprehensive answers to the questions posed by searchers for the best results.
Utilize these 5 SEO content writing tips to maximize conversions, sales, and revenue. Start with thorough keyword research and make sure you match user search intent. Then, write for the human visitor, create captivating headings, use schema markup to appear in featured snippets, add compelling calls-to-action, optimize meta content, and always make sure your content is highly useful and helpful. The aim is always the same: create content that will convert. Otherwise, increased organic traffic is largely useless.