9 Best SEO Tips For Ecommerce Stores

The e-commerce industry has skyrocketed in terms of popularity over the past decade. However, there is no point in having a well-designed website with the best market products at great prices if shoppers can't find you when they search online. In a highly competitive landscape, e-commerce marketers are now heavily relying on low-cost high-scale channels like SEO to drive traffic and sales.

Organic traffic can help you build your e-commerce empire by bringing in more sales without risking your money on advertising. But you can't do that without a strong SEO strategy for your online store. We have compiled the best-in-practice SEO tips to rank higher in search results and get more traffic. Maximize your productivity with the 9 effective e-commerce SEO tips.

Find the Right Keywords

Keywords are the terms or phrases that people search for online. Focusing on these keywords can boost your ranking on search engine result pages. Consequently, your online store becomes more visible to potential customers looking for your products. Though you can have as many keywords as you want, targeting the right keywords that fetch you productive results is important.

If you want to beat the major players in your field, general keywords won't work. You have to be more specific. The key is to put emphasis on long-tail keywords that have the potential to drive more organic searches to your e-commerce store. Developing a detailed keyword plan based on user intent and keyword volume can go a long way! Moreover, you can also use online keyword research tools like Ahrefs, Moz, Ecommerce SEO Tools and SEMrush to find the right keywords.

Be Wary of Duplicate Content

If you want to be in the good books of search engines like Google, you would want to be cautious of duplicate content. Search engines give preference to original and authentic content over duplicate one. Your text and content are as crucial as the structure. They let the search engines know why people should visit your site. Duplicate content can negatively impact SEO.

Write Effective Product Descriptions

Creating rich product descriptions is one of the best ways to put your business on the map. Without text, search engines can neither rank you nor drive organic search traffic. Thus, each product page on your online store should have text, apart from a price, image, title, and product name. Write a detailed product description that sells the product to both search engines and shoppers.

First of all, you need to think of the sort of information that will be useful for your potential customers. This might include measurements, age ranges, ingredients, materials used, instructions, etc., based on your products. Be descriptive, detailed, and original. Furthermore, when applicable, make sure to add the keywords that you are targeting for each individual product page. For better product descriptions, feature user-generated content and take advantage of rich snippets.

Look For Usability Issues

The truth is that user experience (UX) can make or break your online business. It is important to optimize your site for the user experience to stay on top of the competition. Today, SEO is all about optimizing for real people and not just search engines. You need to ensure that your content is easy to understand and readily accessible. Ecommerce giants have made it extremely easy to buy products online. And consequently, this has increased the consumer's expectations to have a flawless shopping experience.

Bad user experience can be responsible for your failure. Besides, even Google also counts user experience as one of the ranking factors. Therefore, to increase your traffic and conversions, you need to diagnose any potential usability issues and fix them right away. You can also track your visitor's behavior to fix your UX. Additionally, remember that good URLs also provide an equally good user experience by giving a preview of what the page is about to your site visitors.

Use HTTPS

Apart from usability, security is another factor that you need to consider for traffic and conversion purposes. HTTPS (Hypertext Transfer Protocol Secure) provides the much-needed protection as it is the secure version of HTTP. In other words, this HTTPS is a secure protocol for transferring data between visitors and websites. It protects the sensitive information that visitors usually share with online stores, for example, their name, address, and bank details.

Hence, we can say that HTTPS fosters a safe environment for communication, data submissions, and financial transactions. Using HTTPS is an effective and easy e-commerce SEO tip to enhance the performance of your online store.

Add Alt Text to Your Images

The images that you use are actually not visible to search engines. So the question is, how do they know what's in the image? The answer is 'Alt Text. Wondering what it is? Well, it is essentially a caption that you add for every image on your website. Moreover, the alt text should be descriptive and it is better if it contains your target keyword as well.

Alt text is not just used by search engines but also by screen readers to read images to those with visual impairments. Thus, including alt tags improves digital accessibility and provides better image descriptions to search engine crawlers while indexing and ranking the image in image search.

Avoid Broken Links

A broken link may not seem bad on the surface, but it can do some serious damage to your online business and site. Besides hurting your search engine rankings, it can also destroy your website's user experience. Thus, in short, it can lead to lost customers and revenue, which nobody wants.

Broken links are confusing for both search engines and site visitors. After all, it is your links that help Google understand your site's structure and trust that you have shared valid information. However, monitoring all the links manually can be challenging and time-consuming. Hence, you can use online tools to keep an eye on your links and update the URL of a page.

Optimize Your Website's Speed

Website loading speed is critical for e-commerce SEO. Increased page load times lead to a dramatic increase in bounce rate. A website that loads quickly improves the user experience. Thus, search engines consider your website speed while ranking your pages on SERP (search engine result page). Optimizing your images by compressing them is a great way to speed up your site.

Also, you should limit the number of plugins by removing unnecessary ones. The more plugins and code on your site, the more weight, and heavy sites take a long time to load. Moreover, regularly update your WordPress theme and plugins to improve load times and your site's functionality.

Create Link Building Strategy

Link building is a successful off-page SEO strategy that allows search engines to understand the value and authority of a given page or domain. The higher the authority, the higher your page will get ranked by search engines such as Google. The e-commerce industry is highly competitive, and you need an effective link-building strategy to cut through the noise.

Though link building is hard for e-commerce stores, you can use a few tactics to reach the top. Create a link-building strategy that aims at establishing brand awareness. You can use online SEO tools to analyze your top competitors and the type of links they have earned. Your competition can provide you with potential link-building opportunities.

In Conclusion

The SEO world is constantly changing, and you need to adapt to these swings to grow your e-commerce business. In this blog, we discussed the best e-commerce SEO practices that will surely get you on the top in search results.

Moreover, you need to perform an SEO audit for your e-commerce store to keep your SEO strategy up to date. Ecommerce SEO Tools is your one-stop shop to get access to all the required tools for performing result-oriented SEO audits quickly. Visit the website to boost the growth of your e-commerce business.