Best Proven Strategies for Link Building in Ecommerce Brands

Link building is the process of acquiring hyperlinks from other websites to your own and these hyperlinks, or "backlinks," are a crucial aspect of SEO and digital marketing for ecommerce brands. The more high-quality backlinks your website has, the better your search engine rankings will be. However, link-building can be a challenging task for ecommerce brands due to the competitive nature of the industry. In this blog post, we will explore some of the best-proven strategies for link-building in ecommerce brands. From broken link building to influencer outreach, we will cover a variety of tactics to help you boost your website's authority and drive more traffic to your online store. So, without further ado, let's dive into the link-building world for ecommerce brands!

Understanding Link Building

Link building is an important strategy in Search Engine Optimization (SEO) and can help improve your website's search engine rankings, increase traffic, and ultimately drive more business to your site. There are various tactics and techniques used in link building, including guest blogging, broken link building, and outreach to relevant websites in your industry. Let's begin our exploration by delving into the various types of links before moving on to other aspects.

Types of Links

Listed below are some of the crucial types of links that you should be aware of.

Internal Links: Internal links are links that redirect to other pages within the same website. These links help users navigate within the site and discover related content. Internal links also help search engines understand the structure of the website and how pages are related to each other.

External Links: External links are links that redirect to pages on other websites. These links are essential for providing additional context and resources to readers. External links also help build relationships between websites and can improve the credibility of the content being linked to.

Backlinks: Backlinks, also known as inbound links, are links that redirect to your website from other websites. These backlinks play a crucial role in enhancing search engine optimization (SEO) as they signify that other websites perceive your content as valuable and pertinent. The more backlinks you have, the higher your website will likely rank on search engine results pages (SERPs).

Importance of Quality Links: Quality links are essential for website optimization and online success. Search engines like Google use links to determine the relevance and authority of a website so the more high-quality links a website has, the more likely it is to rank well in search results. Quality links come from reputable websites that are relevant to the content on your site. These links not only improve your search engine ranking but also provide value to your audience by offering additional resources and information.

In addition to improving search visibility and providing value to users, quality links also help to establish trust and credibility for your website. When other reputable websites link to your content, it signals to search engines and users that your site is a trusted source of information.

Common Misconceptions About Link Building

Misconceptions about link building are common in the digital world. Here are three common misconceptions:

Quantity over quality: Some believe that the more links you have, the better. However, it's essential to focus on quality over quantity, as low-quality links can harm your website's ranking.

Link building is dead: With the constant changes in search engine algorithms, some believe that link building is no longer relevant. However, link building still plays a crucial role in improving website visibility and ranking.

Link building is all about manipulating search rankings: Link building is not about manipulating search rankings but rather about building relationships with other websites within your niche. It's about providing value to your audience and creating a network of relevant and authoritative websites that link back to your content.

Conducting a Link Audit

A link audit is a comprehensive analysis of the links pointing to a website. The purpose of a link audit is to identify and assess the quality and relevance of these links to determine whether they are helping or hurting the website's search engine rankings.

Importance of Conducting a Link Audit: A link audit is important because it helps to identify and eliminate low-quality and spammy backlinks that can harm a website's search engine rankings. By conducting a thorough link audit, website owners can ensure their backlink profile is healthy and free of any potentially damaging links. This can help improve the website's search engine visibility, increase organic traffic, and ultimately lead to better business outcomes.

Steps Ecommerce Brands Can Take to Conduct a Link Audit

Ecommerce brands can take the following steps to conduct a link audit:

Collect all of the backlinks: Use a tool to collect all of the backlinks pointing to the ecommerce site.

Analyze the quality of the backlinks: Analyze the quality of the backlinks by looking at the domain authority, page authority, anchor text, and relevancy of the linking page by using Ecommerce SEO tools.

Identify toxic links: Use a tool to identify toxic links. These are links that may harm the site's rankings or reputation.

Disavow toxic links: Create a disavow file and submit it to Google to disavow toxic links that cannot be removed manually.

Remove low-quality links: You can check low-quality backlinks through the poor backlinks checker tool and reach out to webmasters and request the removal of low-quality links.

Monitor the link profile: Regularly monitor the link profile to ensure that no new toxic or low-quality links are added.

Best Tools to Use for Conducting a Link Audit

Conducting a link audit is an essential part of link building. You need to know which links are helping your website and which ones are hurting it. One of the best ways is to use tools for conducting a link audit. You may either use free online website audit tools or paid tools for conducting a link audit. These tools will provide you with a comprehensive report on your website's links, including the number of links, the quality of the links, and whether any of them are broken or harmful.

Google Search Console: Google Search Console is a tool that can help you conduct a basic link audit. With Google Search Console, you can easily view the links that are pointing to your website and check their status. The tool also allows you to identify any broken links that need to be fixed. While Google Search Console doesn't offer the same level of analysis as Ahrefs or SEMrush, it's a great starting point for conducting a basic link audit.

Ecommerce SEO Tools: Ecommerce SEO Tools is the best way to get an online website audit tool that can help you conduct a basic link audit. With its various tools like backlinks checker, you can easily view the links that are pointing to your website and check their status. The tool also allows you to identify any broken links that need to be fixed.

Proven Strategies for Link Building in Ecommerce Brands

Guest Blogging

Guest blogging is a content marketing strategy where a writer creates content for another website or blog rather than their own. It's a great way to reach new audiences and generate backlinks to your own website.

How to Find Guest Blogging Opportunities?

Identify potential websites: Research websites that are relevant to your niche and target audience. Look for websites that have already published guest posts in the past.

Use social media: Follow industry leaders and influencers on social media and engage with their content. This can help you build relationships and potentially lead to guest blogging opportunities.

Tips for Writing Effective Guest Blogs

Focus on quality: Your guest post should be high-quality, well-researched, and engaging. Make sure that your content is original, informative, and adds value to the blog's readers.

Write a compelling headline: Your headline should be attention-grabbing and entice readers to click through and read your post. Use powerful words, numbers, and questions to create a sense of urgency and intrigue.

Structure your post: Break your post into sections with subheadings to make it easier to read and navigate. Use bullet points and lists to highlight key points and make your post more actionable.

How to Pitch Your Guest Blog to Other Websites?

To pitch your guest post to other websites, you should start by researching the website you want to pitch to and identifying its target audience and content style. Then, craft a unique and compelling pitch that demonstrates your expertise and offers value to your readers. Make sure to follow the website's guidelines for submitting guest posts and personalize your pitch to the specific editor or contact listed on the website. Be professional and courteous in your communication, and be prepared to provide writing samples or a portfolio if requested. Finally, be patient and follow up politely if you don't hear back after a week or two.

Broken Link Building

Broken link building is a technique used in search engine optimization (SEO) to increase the number of high-quality backlinks to a website. It involves finding broken links on other websites, reaching out to the website owners or webmasters, and suggesting that they replace the broken link with a link to your website.

How to Find Broken Links?

To find broken links on a website, you can use the broken link checker tool from Ecommerce SEO Tools. Simply enter the URL of the website you want to check after visiting the Ecommerce SEO Tools website, and the tool will scan the site for broken links. Once the scan is complete, you can view a report of all broken links found and take steps to fix or remove them. It's important to regularly check for broken links on your website to ensure a positive user experience and avoid negative impacts on your SEO.

Infographic Link Building

Infographics are visual representations of information, data, or knowledge that communicate complex ideas in a simple and visually appealing way. They usually combine text, images, and graphics to highlight key points and make information more accessible and understandable.

How to Promote Infographics for Link Building?

To promote infographics for link building, there are a few key steps you can take. First, make sure your infographic is high-quality and visually appealing. Then, share it on your own social media channels and website to gain initial traction. Next, reach out to websites and bloggers in your industry and offer to guest post your infographic or have them share it with their audience. You can also submit your infographic to infographic directories and share it on relevant forums and discussion boards. Finally, consider running paid social media ads to further promote your infographic and reach a wider audience. With these strategies, you can effectively promote your infographic for link-building purposes.

Resource Link Building

Resource pages are web pages that provide a curated list of links to other websites, resources, or tools related to a specific topic. These pages are designed to help users find valuable information quickly and easily without having to search through multiple websites.

How to Find Resource Pages?

To find resource pages, you can start by searching on Google with relevant keywords related to your industry or niche, followed by "resource page" or "helpful links". You can also check out the websites of your competitors or industry leaders to see if they have a resource page. Another option is to use a backlink analysis tool to identify websites that link to your competitors' resource pages and reach out to them for potential link opportunities. Additionally, you can join online communities and forums related to your industry and ask for recommendations for resource pages.

Influencer Outreach

Influencer outreach is a marketing strategy that involves identifying and partnering with influential individuals within a specific industry or niche to promote a product or service. By collaborating with influencers, businesses can tap into their audience and gain credibility and exposure for their brand. The key to successful influencer outreach is to find the right influencers with the right audience and create a mutually beneficial relationship with them.

How to Find Influencers In Your Niche?

Are you struggling to find influencers in your niche? Here are some tips on how to find the right influencers for your business.

Use Social Media: Social media platforms like Instagram, Twitter, and YouTube are great places to find influencers. Use hashtags related to your niche to find influencers who are already talking about your industry. You can also use the search function to find influencers based on keywords related to your business.

Check Influencer Marketplaces: Influencer marketplaces like FameBit, Grapevine, and AspireIQ are great places to find influencers. These platforms allow you to search for influencers based on your industry, location, and budget. Plus, you can read reviews and see their portfolio before contacting them.

Conduct an SEO Audit: While you're looking for influencers, it's also important to conduct an ecommerce SEO audit. This will help you identify areas where you can improve your search presence.

How to Approach Influencers for Link Building?

When approaching influencers for link building, it's important to start by researching and identifying relevant influencers in your niche. Once you have a list of potential influencers, personalize your outreach emails to each influencer, highlighting why you believe their audience would benefit from your content and how their website could benefit from linking to your content. Be sure to offer value to the influencer, such as guest posts or social media shoutouts, in exchange for their link. Remember to always be respectful and professional in your communication and follow up if necessary. Building relationships with influencers takes time and effort, but it can lead to valuable backlinks and increased visibility for your website.

Video Marketing

Video marketing is a form of digital marketing that uses videos to promote products or services. It involves creating and sharing videos on various platforms such as social media, YouTube, and websites to reach and engage with the target audience.

Crafting In-Depth Video Content: Crafting in-depth video content involves taking the time to thoroughly research and plan the topic, as well as ensuring that the video is visually appealing and engaging for the audience. It is important to have a clear message or story that the video is trying to convey and to use a combination of visuals, audio, and text to effectively communicate this message. Additionally, it is helpful to consider the length of the video and the platform it will be shared in order to optimize its impact. By putting in the effort to create high-quality, in-depth video content, you can engage your audience and effectively communicate your message.

Hosting Videos On Different Platforms: Hosting videos on different platforms offers a variety of benefits. It allows for increased visibility and reach, as each platform has its own unique audience. Additionally, it provides the opportunity to diversify your content and tailor it to each platform's specific features and requirements. However, it's important to consider the time and resources required to maintain multiple platforms and ensure that your content is consistent across all channels. Ultimately, a strategic approach to hosting videos on different platforms can help maximize your audience and engagement.

Leveraging Ecommerce Platforms and Marketplaces

When it comes to link building, leveraging ecommerce platforms and marketplaces can be a highly effective strategy. Amazon, eBay, and Etsy are three popular platforms that can be used to build links.

Amazon: Amazon offers various opportunities for link building, such as creating an author profile and linking to your website or blog. Additionally, writing reviews for products can provide a link to your profile page, which can include a link to your website.

eBay: eBay offers the option to create an eBay About Me page, which can include links to your website or social media profiles. Additionally, selling products on eBay can provide opportunities for backlinks to your website.

Etsy: Etsy also offers the option to create a shop profile page, which can include links to your website or blog. Additionally, writing guest blog posts for Etsy's blog can provide a link to your website.

Conclusion:

In conclusion, link-building is an essential aspect of any ecommerce brand's strategy. Through the use of various link-building strategies, such as guest blogging, broken link building, and influencer outreach, brands can improve their website's visibility and search engine ranking. It is important to remember that link-building is not a one-time effort but requires consistent effort and dedication. Therefore, we encourage readers to implement the strategies covered in this post and stay committed to building high-quality links to their websites.

By doing so, ecommerce brands can establish themselves as authoritative and trustworthy sources in their respective industries, ultimately driving more traffic and sales to their online stores. Ecommerce SEO Tools can be a valuable platform for link building on your website. These tools are specifically designed to help you optimize your ecommerce site for search engines, which can result in higher rankings and more traffic.