Ecommerce Audit Guide

Boost Ecommerce Content with This Comprehensive Audit Guide

A content audit of an ecommerce business, be it a bigcommerce seo audit or for a Shopify platform, can be a valuable asset in identifying existing assets, discovering ideas for new products or content, improving website design and navigation, increasing website traffic, and even increasing sales. This process of evaluation is essential for marketers and business owners to make informed decisions.

By conducting a content audit before launching any new marketing campaigns, redesigning your ecommerce website, or taking steps to improve search engine optimization, you can better understand what content you have, what is working, and where there are any gaps.

Why Do A Content Audit?

There are four important reasons to do a content audit:

  • To Improve Conversion Rates

    Examining product information, category, and landing pages can uncover opportunities for improvement and suggest experiments to boost conversion rates.

  • To Improve Marketing

    Conducting a content audit can reveal potential topics or niches for new campaigns while also providing the chance to refine or remove low-performing material.

  • To Improve SEO

    Conducting a content audit is a crucial initial step in any comprehensive SEO campaign.

  • To Improve Site Design

    User experience designers can use content audits to gain insight into how a site should be redesigned or navigation improved.

The rationale for an ecommerce seo audit of a business will shape the objectives, extent, regularity, and even the key performance indicators to be included in the audit.

Remember That Content Is For People

Content is intended for people in the majority of cases. Its main goal is to draw in, engage, and keep them. For example, ecommerce websites utilize content to make people purchase products. Marketers who specialize in ecommerce create 'how-to' articles to involve people and help them learn a new ability. Even SEO-friendly URLs and page titles are made to help people access the content.

Begin the content audit by forming a clear statement that explains the people you want to reach with your content. Having a precise definition of your target audience is a crucial element of content marketing and its assessment.

Develop A Goal

A comprehensive audit of content, especially for a large ecommerce website, can be a major task. To make it worthwhile, you must have predetermined objectives and a strategy to use the data obtained from the audit. Begin with a purpose, like optimizing marketing, and set relevant auditing goals. These can include recognizing content gaps for upcoming content campaigns, exciting content no longer applicable to your products or business, and addressing customer requirements through the content.

When possible, restrict the scope of the audit. For example, is it necessary to assess the entire website and all its platforms, or is it sufficient to only explore your blog? Is it essential to consider all content ever created, or is it sufficient to concentrate on the content published in the past year or two?

Include All The KPIs

Identifying the KPIs (key performance indicators) and associated information needed for decision-making requires understanding your goals, the audience you aim to reach, and the content you are creating. To help identify these KPIs, look to your best-performing content and analyze the following: direct site traffic, number of annual sessions, number of social media shares, repeat visitors, time on page, topic, type, length, and age. This will allow you to identify new content marketing ideas and related topics that you may not have addressed yet.

Begin The Content Inventory

Once you have a clear understanding of your target audience and KPIs, it's time to start the content inventory. There are three main ways to manually gather the content data, auto-categorization, and automated scraping. If your organization has a limited amount of content, you can compile it manually, creating a spreadsheet with multiple columns and rows of information. Even though it's time-consuming, you will have a comprehensive view of your content.

Use free ecommerce SEO tools for locating traffic data, backlinks, meta tags, and many more. This makes the whole audit process much faster than a completely manual process. Produce a record that outlines all material covered by the audit. This list will include KPIs and other data required to evaluate your content and make sound business choices. No matter the approach, the result will be the same.

Analyse Your Content

No set formula or rule exists for examining your content. Therefore, there is no universal indicator that would indicate what should be done to meet your aims. Rather, investigate the details in your content inventory to identify any correlations to your audit goals. These correlations should then be used to hypothesize and further probe the information to gain comprehension.You can use tools such as Plagiarism Checker to check the originality of your content and more tools to analyse your content for different purposes.


This comprehensive guide has provided a great resource to help you elevate your ecommerce content and help with ecommerce website audit. With this guide, you can quickly identify areas of improvement, create actionable strategies, and hone in on the content that resonates with your audience. By analyzing and auditing your ecommerce content, you can ensure that your content is engaging and effective for your target market.