Free Ecommerce SEO Website Audit Checklist

Free Ecommerce SEO Website Audit Checklist

Are you looking to improve the SEO of your eCommerce website? An SEO audit can be a great way to start. SEO audits are a comprehensive review of your website and its performance in search engine results pages (SERPs). In other words, an SEO audit will help you identify areas of improvement and opportunities to increase visibility in search engine results. Unfortunately, many people don’t realize the importance of conducting an audit when it comes to eCommerce SEO.

This is because they think that they can improve their rankings by simply adding content and making sure that the right keywords are used. However, this is not always the case. An audit will help you uncover any website issues that could prevent it from achieving higher rankings. A great starting point for any SEO audit is a free ecommerce SEO audit checklist. This checklist will help you identify any weaknesses or issues on your eCommerce website that could be negatively impacting your ranking in SERPs.

The Checklist Will Cover The Following Key Areas

On-Page SEO

This is the process of optimizing the content of a web page, such as the page titles, headings, meta tags, and other elements. It includes all the elements that affect a website’s performance on the search and is editable on the website. Additionally, you will want to ensure that your URLs are optimized and that your pages are mobile-friendly. Finally, it’s important to make sure that your website is optimized for the keywords that you are targeting.

Off-Page SEO

Off-page SEO is just as important as on-page SEO. This section of the audit focuses on improving your website’s visibility on other websites. It includes building high-quality backlinks , creating a strong social media presence, and working on local SEO. In ecommerce SEO, off-page SEO optimization is important because it helps improve the visibility and credibility of your online store in the eyes of search engines and potential customers.

Technical Optimization

Technical optimization is also a key factor in SEO success. This includes improving page load speed, making sure your site is indexed correctly, and creating an XML sitemap . Additionally, you will want to ensure that your site is free from errors and that your robots.txt and .htaccess files are properly configured. Finally, it’s important to ensure that your website runs efficiently and effectively so that your visitors have a good experience.

SEO Tools

Several SEO tools are available to help you optimize your eCommerce site. Popular tools such as Google Analytics, SEMRush, and Ecommerce SEO Tools can provide invaluable insights into how your site is performing, as well as help you identify potential opportunities for improvement. It’s important to make sure that you are using the right tools for the job so that you can get the most out of your SEO efforts.


When it comes to your eCommerce site, security should always be your top priority. You will want to make sure that your site is PCI-compliant and that you are using an SSL certificate. Additionally, you will want to check your website regularly for malware and other security threats. This way, you can make your customers feel safe when they make purchases on your website.


By following this free eCommerce SEO website audit checklist, you can quickly identify and address any potential issues that could be holding your online store back from achieving its full potential. Whether you are using a platform such as Magento or any other eCommerce platform, this audit checklist will help you identify and address any potential issues that could be affecting your website’s search engine rankings. In addition, for the best optimization, you can refer to our wide range of free ecommerce SEO tools that can help you with different aspects of SEO optimization for your business websites.