Must-Have Free SEO Tools for Your Ecommerce Store

As an online entrepreneur, you're certainly not alone when it comes to grappling with the mysterious entity known as Search Engine Optimisation (SEO). According to recent statistics, 61% of marketers consider enhancing their SEO and increasing their organic traffic as top priorities in their inbound marketing strategies. Contrary to popular belief, SEO is not some kind of magical digital sorcery limited to experts, gurus, and geniuses. Thanks to the abundance of online resources available, SEO is nothing to be intimidated by. Even the least tech-savvy individuals can learn the fundamentals of SEO in a relatively short period of time.

To put it simply, SEO aims to boost the number and quality of visitors to your online store without having to pay for it. However, it can be a complex and mysterious process that can overwhelm you with its endless optimization tasks. If you're just starting out, there are a few key areas of SEO for ecommerce that you should focus on, such as keyword research, content creation, ecommerce SEO audit, addressing website problems, and optimizing your product pages, listings, and descriptions. But before you dive into the world of SEO, it's crucial to have a well-planned strategy in place.

One of the biggest mistakes people make when trying to increase traffic to their online store is not having a clear strategy in place. Without a plan, your efforts may not yield the desired results. To avoid this, take the time to create a series of goals, objectives, and tactics that are designed to boost traffic to your website. One of the easiest ways to do this is by identifying relevant keywords for your various web pages, such as blog posts, product pages, FAQs, and the home page. By following this vital rule, you can enhance your search engine rankings. The higher your website ranks on popular search engines like Google and Yahoo, the greater the likelihood that potential customers will find your online store. You can make the entire SEO process much easier by using a combination of some of the free ecommerce SEO tools.

Due to a significant rise in the number of online vendors seeking assistance with SEO, we have compiled a list of complimentary SEO tools. These tools can be utilized for various purposes, such as measuring the demand for specific products, evaluating keywords, and identifying the keywords that people are actively searching for. The ultimate objective of utilizing these tools is to ensure that your website ranks as number one in your specific industry. Below is a list of SEO tools that will aid you in commencing your ecommerce SEO journey.

Essentials Free Ecommerce SEO Tools For Your Store

Screaming Frog:

Screaming Frog's SEO software is a website analyzer and an on site SEO audit tool that immediately hunts down problematic 404 links and server errors that could negatively impact the ranking of your website. By utilizing this software, you'll have the ability to repair broken links, address duplicate pages, and obtain a complimentary audit of areas that can be optimized to enhance the results of search engines. Another benefit of Screaming Frog is its compatibility with Google Analytics. You can effortlessly link your Screaming Frog account to Google Analytics API and retrieve data on users for up to 500 URLs for no cost.

Keywords Everywhere:

Curious about what people search for online? Then check out the Keywords Everywhere SEO tool! This tool is a free add-on that can easily be installed on your Firefox or Google Chrome browser. With real-time data, it provides you with the latest information on search volume data for particular keywords, search competition, and cost per click (CPC). Moreover, this tool is invaluable in showing you valuable SEO data behind searches on popular websites such as Amazon, Google, Bing, and Youtube. By using this tool, you can save a lot of time that would otherwise be spent researching specific keywords across multiple platforms.

Ecommerce SEO Tools:

If you're on the hunt for free ecommerce SEO tools, look no further than Ecommerce SEO Tools. It's widely acknowledged as one of the top SEO tools for ecommerce sites. Ecommerce SEO Tools is a free website that offers various SEO tools specifically designed for ecommerce stores. These include a free meta tag generator, a keyword research tool, a Plagiarism checker, a Google SERP simulator, a structured data testing tool, and much more. The website audit tool checks your website for common SEO issues, such as broken links and missing meta tags, and provides suggestions for improvement.

MozBar:

The use of MozBar is rapidly gaining popularity in the digital realm. This seemingly uncomplicated tool has already garnered over 420,000 installations and enables users to instantly view a wide range of metrics on any web page or Search Engine Results Page (SERP). Its features include displaying HTTP status, page elements, markups, backlinks, as well as numerous other website attributes. With the ability to access in-depth SEO data, MozBar empowers website owners to make more informed decisions when optimizing their sites for higher search rankings. To obtain access to this valuable tool, all you need to do is create a free Moz account, and you can easily download MozBar as a Google Chrome extension at no cost.

Answer the Public:

If you're someone who prefers visual aids to written content, or if you're not sure how to get started with content creation, Answer The Public is the perfect solution. This data visualization tool provides an abundance of long-tail keywords that can help inspire your next content creation. Through the use of Google's auto-suggestion feature, Answer The Public generates a comprehensive map of top data based on your search query. It also offers guidance on how to create content, implement content marketing strategies, and boost your website's ranking. This tool is essential for all online merchants looking to improve their SEO.

Google Analytics:

Google Analytics is a must-have ecommerce SEO tool that provides you with real-time insights into the number of visitors on your website and their engagement levels. This tool is perfect for anyone looking to enhance their ecommerce SEO strategy. By using Google Analytics, you can easily track and analyze your website traffic, which is crucial if you want your ecommerce store to rank higher on Google. The tool is user-friendly and offers a range of features that make it easy to set up multiple views and track your website traffic.

One of the best things about Google Analytics is that it is completely free to use. It provides you with accurate and up-to-date reports that help you understand how people interact with your website.

So, if you want to boost your ecommerce SEO game, make sure to add Google Analytics to your toolkit. It's a simple and effective way to track your website traffic and optimize your ecommerce SEO strategy.

Google Search Console:

Google Search Console is an exceptional instrument that enables you to gauge your website's search traffic and obtain a complete report of its performance. Through its detailed search analytics, you can effortlessly enhance your content's ranking on Google. Additionally, it allows you to submit sitemaps and individual URLs for crawling. This incredible tool provides you with in-depth reports concerning how Google perceives your website and what steps you can take to improve it.

Moreover, you can use this tool to identify and fix any serious issues that may arise. With features such as comprehensive performance data, tracking, and optimization, Google Search Console is a must-have for ecommerce SEO marketers. Don't hesitate to take advantage of this necessary tool!

Conclusion

That's it - SEO doesn't have to be complex. By using a few free tools in combination, you can significantly improve your website's search engine rankings. To begin, it's crucial to identify the root cause of any issues before devising a strategic plan to optimize your SEO and prevent any unnecessary losses. Although certain aspects of SEO may seem more challenging, it's essential to start with small steps and gradually build your knowledge. Alternatively, if you prefer professional guidance, you can schedule a complimentary consultation with an Ecommerce SEO specialist for a manual SEO audit for your ecommerce store.