Top 7 SEO Tips For Your BigCommerce Store in 2023

BigCommerce is an excellent choice for a multi-channel selling platform due to its capabilities to help develop and personalize an online store. Not only can you sell on your own website, but you can also take advantage of marketplaces such as Amazon, eBay, and Facebook. Therefore, BigCommerce should be at the top of your list when searching for a comprehensive platform for selling across various channels.

Although creating an e-commerce shop is challenging, the main issue for online selling is obtaining traffic. Without people visiting your site, it is impossible to make any sales or gain any revenue. Additionally, it can be tough to come up with selling tactics and a marketing strategy to attract buyers to your store.

Discover the power of Bigcommerce SEO audit and gain insight on how to get more traffic to your store. With the right approach, you can make the most of the available opportunities and be lucky with your website's visibility. In this article, we will explore the capabilities of BigCommerce SEO and offer some tips to help you achieve more success

Best Tips To Improve SEO For Your BigCommerce Store

Conduct Thorough Keyword Research

Conducting proper keyword research is essential for SEO success. By researching relevant and popular keywords, you can optimize your content for search engine rankings and maximize traffic and sales. Choosing the right keywords can provide you with an advantage over your competitors. Furthermore, it helps you reach page one on search engine results.

The wrong keywords, however, can lead to a waste of time and resources, as they may not bring any traffic or result in any conversions. To ensure that your SEO efforts will be successful, ensure to devote time and energy to researching the best keywords.

Check For Competitor's SEO Strategies

Assessing who you are competing with in terms of SEO is a crucial step. By typing in the precise keyword, you are targeting a web browser and examining the appearing list of pages. Using this, you can gain insight into their on-page keyword approaches and any inbound links leading to their pages.

Additionally, analyzing the page names, meta descriptions, and copy on the page can provide indicators of their SEO approach. Additionally, taking a closer look at the backlink profile of your competitors can give you an idea of how many high-quality websites link to them. All of this data can help you gain a better understanding of the competition and leverage any relevant opportunities.

Add Appropriate Alt Images

Optimizing SEO for BigCommerce requires including alt tags in all images. This includes product photos, banners, and more, as search engines are only able to understand the text. By providing these tags with relevant keywords, search engines will be more likely to rank your page higher.

Alt-text also offers a key benefit to usability, as screen readers use them to provide descriptions for those with disabilities. Without alt tags, screen readers will only show the image's file name, made up of numbers and letters. If the image does not load, the shopper will see random text instead of an accurate description.

Link BigCommerce with Google Analytics

Integrate BigCommerce with Google Analytics to gain better insight into your organic search engine presence. BigCommerce's powerful eCommerce platform offers automated monitoring and analytics, giving business owners a comprehensive view of their performance. With this, you can take your analytics to the next level and gain a more detailed understanding of your SEO.

Get Your Store Listed in Google Search Console

Registering your BigCommerce store with Google Search Console is essential. It also communicates that the pages are properly crawled by the search engine. As a web designer, you should register both the www and non-www versions of your domain. As a result, this will help you maximize the SEO potential of your website.

Include On-Site Blogging

Integrating blogs into the BigCommerce website can be a great way to boost ecommerce SEO and provide users with a more interactive experience. Blogs are easier to modify than entire pages or stores, allowing a wider range of options such as editing the title and meta description and even adding alt text in photos to make the site more user-friendly. With blogs, it's simpler to provide readers with the information they need quickly. Through these blogs, the reader can get the desired results without having to go through long content.

Assure It is Mobile Friendly and Responsive

Ensure that your online store is mobile-friendly and responsive to keep up with today's tech-savvy generation. You can display fast-loading versions of your content on mobile search results by using an AMP-enabled BigCommerce template. Google tends to prioritize AMP content, so your pages are more likely to be featured in the 'Top Stories' carousels. As AMP-enabled sites also load quickly on mobile devices, they are more likely to be read. Hence, it will increase dwell time on your content and deem a positive ranking signal by professionals.

Key Takeaway!

In conclusion, SEO is an ever-evolving field, and the tips given above are only a starting point for creating a successful BigCommerce store in 2023. Make sure to make an in-depth ecommerce SEO checklist and work according to it. By understanding the basics of SEO, optimizing your website for search engine results, and utilizing other techniques like link building and content marketing, you can ensure that your store is well-positioned for success in the coming years. With these tips and using E-commerce SEO Tools, you can be sure that your store will be ready to take advantage of the latest search engine trends and technologies.