What You Need To Know About Shopify SEO Audit

Are you looking for the right way to audit your Shopify website? There is a wide range of Shopify SEO tools and apps to help you do that accurately. However, with vast information available, the question of correctly optimizing eCommerce SEO for Shopify newcomers still needs to be answered. Thankfully, with an effective plan and the right approach, we have tools to check and audit the SEO of Shopify website. But with so many things around, it becomes overwhelming to know what’s right and what’s wrong. So, today we will see how to do a Shopify SEO audit in the right way and address the other essential aspects.

Here’s How To Do A Shopify Audit In The Right Way:

1. Look for Duplicate Content -

One of the initial tips to consider in a Shopify SEO audit is to assess if there is any duplicate content, as this can detrimentally influence your website's rankings. The same content is any material that perfectly matches other online pages, either on your site or another's.

Therefore, auditing and identifying duplicate content is essential, especially in the Shopify SEO context, as it can severely affect your search engine performance. Search engines will usually accept slight internal and external duplicate content. Still, it is better to remove it, as this can lead to a penalty and ultimately compromise your search engine rankings. Thus, to maximize the impact of your Shopify SEO, it is recommended to remove all duplicate content.

Perform checks and tests to make sure your content is unique. A variety of SEO audit tools available online can detect plagiarism, such as Ecommerce SEO's duplicate content checker. Using Ecommerce SEO tools, you can discover which pages contain identical content. For Shopify SEO, it is important to use plagiarism checkers before publishing to verify your original text.

2. Have a Unique Meta Description and Title -

Pay attention to your Shopify pages' meta descriptions and titles - they are an essential part of any site's SEO. Your description and tags should always contain keywords related to the page's content. Whether a product page for sunglasses or a blog post about coffee machines. This product page audit is very useful for improving your Shopify SEO. Additionally, it is also important to use product tags and to create titles and meta descriptions that are SEO-friendly. Capitalize on this Shopify SEO help by ensuring titles are at most 60 characters and meta descriptions are at most 160 characters.

3. Link Your Products to the Homepage -

Avoiding certain SEO strategies, making mistakes, and not practicing important ones, such as not linking product pages from the homepage, can affect a website's Shopify and SEO functioning. It is important to ensure that the homepage is the center of the store and that navigation links to other pages are available, as this encourages visitors to explore the shop further.

Additionally, if there are few products, it can be better to link to each product rather than a collection page. Therefore, it is essential to check that all product pages are reachable from the top of the homepage, as this makes essential products easily available to customers. You can also implement certain SEO checkup tools, to optimize the homepage of your website and know your rankings.

4. Check If Your Images are Optimized -

Optimizing SEO images in Shopify is a crucial step of any Shopify SEO audit. This is so because it helps your website rank better in search engine results and provides better accessibility to those using screen readers. In addition, alt tags, which describe the images, are key in helping search engines understand the content of your images.

For example, when someone searches for black shoes, Shopify images with relevant alt tags will have a better chance of appearing in the search results. Furthermore, optimized images can help visitors with vision impairment navigate your website, as the alt tags can describe the image's content. As a result, optimizing Shopify images with relevant keywords and alt tags is essential for any successful SEO audit.

5. Check for High-Quality Backlinks -

Your goal should be to consistently improve and bring more visitors to your Shopify store, and part of this is to make sure you have high quality backlinks. Along with content and technical SEO, backlinking is an important element to consider in any Shopify website audit. To this end, you can create a profile for your store on sites like Amazon to gain strong Shopify backlinks and traffic, which will improve your Shopify site SEO and your overall website. Additionally, blog backlinking for Shopify stores is a highly effective strategy; it boosts impressions, clicks, and ultimately, customers, which is the primary objective of the process.

6. Check Your Technical SEO -

When it comes to Shopify SEO, it is important to consider both technical SEO and content. Technical SEO refers to SEO elements and activities that don't include content. To ensure that your technical SEO is up to date, consider the following:

- Utilize Google Analytics

- Validate HTML and CSS

- Verify ownership via a Google Search Console Shopify account

- Create a robots.txt file to allow search engine bots to crawl the website

- Fix any redirect problems or crawl errors

- Ensure proper use of heading tags (H1, H2, H3, H4, etc.)

- Add a sitemap.xml to the Google Search Console

- Utilize a Semrush Audit bot to measure site speed on different devices

Without checking your technical SEO during your Shopify SEO audit, it is not possible to improve your website's performance. Over time, your site may become less effective.

Conclusion -

This Shopify SEO audit guide is designed to help you make your Shopify site and store better. Remember, for successful results you must follow all steps outlined. Attracting and retaining more visitors is the ultimate goal and cannot be achieved without completing this audit. There is no shortcut to success - follow this guide. If you want an ecommerce manual audit, then Ecommerce SEO Tools is the ultimate answer for you. Find a wide range of free Ecommerce SEO tools that can help you perform Shopify audits in the most hassle-free ways.