Why Shopify Website Audits Are Important

A Shopify website audit is a process that assesses the whole Shopify system to identify any issues and optimize its performance. With Shopify being one of the most widely-used eCommerce platforms worldwide, it is essential to conduct regular audits to keep your online store running smoothly. By undergoing a Shopify audit, you can evaluate and gain insight into your store's performance, helping you make decisions and modifications to improve your store's sustainability and success. The following are some of the best reasons why you should conduct an on site SEO audit of your website.

Reasons to Conduct a Shopify SEO Audit

Easily Detects Shopify SEO Problems

Identifying any Shopify SEO issues can be a key factor in ensuring your online store receives the necessary visibility for attracting visitors and generating sales. Moreover, check for meta descriptions that are either duplicated or missing, broken external and internal links, temporary redirects, issues with h1 headings, low word count, title tag problems, broken images, and missing alt tags. Additionally, utilize tools such as MOZ or Semrush to detect if any of these conditions exist.

Double Check the Duplicate Content

Ensure that all content on your website, including posts, product descriptions, blog posts, and more are unique. Duplicate content is a major issue for websites, as it impedes their ability to stand out and be distinctive. You can use the Plagiarism Checker Tool To check for duplicate content. Search engines struggle to understand which page to rank for when confronted with duplicated content and consider it of no value to visitors of the platform. Hence, this negatively affects your performance on Google and results in minimal useful traffic.

Examine the Shopify's Page Speed

Website speed is essential for multiple reasons. Moreover, it is key for Google algorithms, as faster sites rank higher on SERP, resulting in improved visibility. Additionally, it is critical for visitors, as long loading times lead to fewer users, as nobody likes to wait. To check the speed of your Shopify page, you can use Page Page Speed Checker Tool or PageSpeed Insights by Google

Identifies Shopify's Malware

Installing native and third-party add-ons, plug-ins, and various themes can greatly enhance the performance of your eCommerce store. Shopify integration is remarkable, allowing you to add almost anything to your platform. However, not all of these additions are safe, and they can potentially cause harm to your store. Moreover, to protect your webshop from Shopify malware, you can use various tools for scanning.

Verify Shopify's Security Certificate

Trust is essential for a successful online shop. Hence, ensuring safety for your customers is a fundamental way to build up and keep their trust. Moreover, the Shopify platform automatically adds a security certificate for your custom domain when you add it. To verify, open your domain in Chrome browser and check if there are 'Secure' and 'HTTPS' present. Additionally, with the security certificate, your store's content is encrypted and published in a protected form.

Recheck All The Backlinks

To increase your website's ranking, you must focus on your backlink strategy. This involves other authoritative domains or sites providing links to your website. Additionally, it is important to carefully evaluate these links and referral sites as they could be unrelated to your business. Links that are irrelevant or spammy may cause visitors to leave without browsing your eCommerce store. Also, ensure your backlinks are related and contribute to quality website traffic.

Evaluate the Overall Usability Of the Website

Ensuring your Shopify store is user-friendly is essential. Make sure customers find it easy to browse, add items to their cart, order, and pay. These are key for a smooth user experience, leading to satisfied customers and repeat purchases.

Key Takeaway!

Overall, a Shopify SEO audit is essential for any business, as they ensure that your website is optimized for maximum performance, security, and customer satisfaction. By conducting regular audits, businesses can ensure that their website is up-to-date, secure, and efficient for customers. In addition, audits can help to identify potential areas for improvement to further enhance the customer experience and make sure that the website is functioning as expected. With the right audit strategy in place, businesses can ensure their websites remain successful and attract the right customers.